Those who study abroad during their university degrees are more open to new ideas. It is a great way to foster innovation and, as a professional educator, I am delighted to see the post-covid rebound in numbers of students going abroad on such study programmes.

International education has become big business. There are currently about 700,000 foreign students in UK universities which is about ¼ of the total undergraduate cohort. Similar levels are found in a wide range of countries from Australia to the Netherlands and this has brought its own controversies. Politicians worry about the impact on overall immigration figures and on national cultures. Is it okay for non-English speaking countries to run increasing numbers of courses in that language in order to attract a wider range of applicants? Should we foster international multiculturalism on our campuses or bolster national cultures and educational priorities? These issues matter to large numbers of voters in Europe and elsewhere.

My academic specialism is history. The study of such liberal arts has, in the past, been most widespread among US students in study abroad. Family heritage helps to explain why over half of US students on such programmes opt to go to Europe. This has not changed since the last century, but what has altered is the proportion, now 60% or so, who opt to study for eight weeks or less. About half of that cohort comes over in the summer. As a college professor I am trained to focus on the study rather than the travel aspects of the experience. I, and my colleagues, spend our time thinking about the kinds of classroom activities the students will take part in and how we can make best educational use of the location in which we are teaching. But let’s switch this round. Study abroad, seen from a student’s perspective, is all about travel. And that is particularly true of summer programmes of a month or less.

In the post-war period US study abroad was often thought of as a process of cultural engagement with new places and people. Taking a year in France, Germany or Italy was often the aim, and was combined with language learning. It was sometimes joked that this involved having not just a ‘junior year abroad’ but a ‘junior affair abroad’! Romance is not dead, but the costs of degree courses have been rising rapidly as have those of transport and housing. This has driven students and families to look to shorter programmes and ones which will deliver precise career advantages. The proportion of study abroad experiences that include work-placements has become considerable. Such Internships rose about one-third proportionally in the decade pre-Covid. The contemporary practice of hybrid working at home and in the office has, I turn, made such placements more challenging to secure led to a rise in short-term consultancy projects as an alternative. 

Some of the companies, such as AES, that specialise in running study programmes for US universities in London are closely connected with hotel and travel businesses. This is vital in ensuring the provision of high-quality student housing. But the relationship between travel and education has to be carefully thought-through so that both aspects are taken seriously in the pursuit of student satisfaction with their international experience. It is time for renewed dialogue between educational and travel professionals so to meet the challenges of the post-covid international student market.

(This article was written exclusively for FCN and appeared first on this website. If shared, please cite FlyingCarpetNews.com)

About Dominic Janes

Dominic Janes is a Professor of Modern History, Keele University, UK, as well as a consultant and lecturer on education abroad programmes.

Learn more about Dominic here.

 
In this article, I'd like to shed light on three crucial aspects: 

•    The importance of IT and Service Management 
•    The significance of inter-sector communication
•    The need to embrace sustainable technological advancements.

1. The Crucial Role of IT and Service Management with a focus on experience measurement via XLA’s 

The travel and hospitality sector relies heavily on technology and delivering memorable experiences to customers – memorable for the right reasons!

In a world driven by digital innovation, efficient IT systems, robust service management, and measuring customer experience through Experience Level Agreements (XLA's) can make or break a business. 

Here's why they are paramount:

Efficiency and Customer Experience: IT streamlines operations, from online reservations to check-in processes. It ensures seamless transactions and enhances the overall customer experience. 

However, it's not just about smooth processes; it's about measuring and improving customer experience. This is where Experience Level Agreements (XLAs) come into play. XLAs focus on the outcomes and experiences that IT and service management deliver. By setting clear expectations and measuring the customer experience against those expectations, you can continuously improve and align your services with customer needs and preferences. For further information on how to effectively design human-centred thinking in IT, I recommend visiting https://hitglobal.services/ and learning more about Humanising IT™, a technique and methodology that uses the travel industry as its case study.

Data-Driven Decision Making: IT systems provide a wealth of data. Leveraging this data through analytics, including XLA data, allows you to make informed decisions, adapt to market trends and pivot during these VUCA¹ times. 

Straightforward customer and stakeholder-agreed measures provide valuable insights into where service improvements are needed to enhance the customer experience.

Cybersecurity: The travel industry is a prime target for cyberattacks due to the vast amount of sensitive customer data. Effective IT service management and security measures, including XLAs for security incident response and resolution times, are non-negotiable to protect your business and customers. Measuring security-related XLAs can help ensure that your cybersecurity efforts are above par, and that customer data remains secure.

2. The Power of Inter-Sector Communication

Communication is critical in any industry, and even more so in this modern connected age. 

Crucially, this applies within your organisation and between different sectors of the travel and hospitality industry. Here's why fostering this communication is crucial:

Seamless Travel Experiences:  Travellers don't see your industry as separate sectors; they see it as one journey. Effective communication between airlines, hotels, transportation providers, and local attractions can create a seamless and memorable travel experience. These communications are often delivered via technology services; how you design, operate and continually improve these services is critical to your success. How you integrate partners using methodologies such as SIAM (Service Integration and Management) can separate you in a positive light from your competitors. For more info on SIAM visit:  What is SIAM

Issue and Incident Resolution: When issues arise, whether a flight delay or a hotel reservation glitch, quick and efficient communication can differentiate between a frustrated and satisfied traveller. Collaborative working across boundaries is essential. SIAM can help here by ensuring suppliers share measurements, and critically that they share cultural intent. 

Market Insights: Sharing insights and market data with partners across the industry can help everyone adapt to changing customer preferences and market dynamics. Together, you can stay ahead of the competition and get ahead of the curve in this VUCA¹ world.

3. Embracing Sustainable Technological Advancements

I think it’s fair to say that each of us understands the importance of sustainability. Technology and its delivery via IT Service Management plays a significant role in achieving sustainable goals in travel and hospitality. IT Service Management can be used to inform and address this with further information at: ISO/IEC 20000-1:2018 and the UN Sustainable Development Goals

Eco-Friendly Practices: Sustainable technology, such as energy-efficient systems and green building designs, can reduce the carbon footprint of hotels and transportation services, as can supplying electric vehicle charging delivered via renewable energy sources to your customers as a socially sustainable service option. 

Digital Alternatives:  Encourage the use of digital alternatives to traditional paper-based processes. E-tickets, digital room keys, and mobile check-ins enhance convenience and reduce waste; each forms core considerations when utilising IT Service management to design or improve digital service offerings.

Data-Driven Sustainability: IT and its associated service management practices and ISO standards can help you track and manage resource consumption, leading to more innovative, sustainable choices in areas like energy and water usage.

In conclusion, the travel and hospitality industry is at a crossroads where IT, service management, and sustainability intersect. Embracing these aspects is a strategic move and a necessity for long-term success. Efficient IT systems and service management improve operations, while communication between sectors creates a holistic travel experience. 

Moreover, adopting sustainable technological advancements contributes to a more eco-friendly and socially responsible industry. Win-win-win…..

Thanks for reading, for more information and to connect please visit us at www.solsevenstudio.com 

Footnote 1: VUCA – Volatile, Uncertain, Complex, Ambiguous

About David Barrow, CITP FBCS

David Barrow, CITP FBCS, is an accomplished professional with an extensive background in IT service management. He holds the titles of ITIL 4® Master, ITIL v3 Expert, VeriSM™ & Agile AdapT Professional, and serves as a SIAM Community Champion.

As an author, Barrow has contributed to the field with notable works such as "An Education in Service Management" and "Co-Creating Value in Organisations with ITIL 4."

Actively engaged in industry committees, he participates in the British Computer Society (BCS) Information Technology Service Management/Asset Management Committee, British Standards Institute (BSI) Information Technology Service Management Committee, and the ISO 20000 Service Management Committee.

Recognised as a Chartered Information Technology Professional (CITP) and Fellow of the British Computer Society (FBCS), David Barrow is dedicated to advancing IT practices.

Learn more about his expertise and contributions at www.solsevenstudio.com.

As business strategies grapple with increasing uncertainty and volatility, the need for a comprehensive approach becomes imperative. Our world is so interconnected and undergoing constant change on both a global and local scale, that it is essential to observe vigilantly trends, risks, and evolving needs.

Leadership in these industries demands an acute awareness of political shifts, economic fluctuations, and cultural transformations, each presenting unique opportunities for those ready to recognise them and respond accordingly. Strategic responses should align seamlessly with customer perceptions, ensuring that market changes become catalysts for progress.

In the pursuit of staying tuned to current events, leaders must not only comprehend the forces instigating change but also predict their future trajectory. The ability to extrapolate data into forecasts and assess it critically becomes paramount, encompassing global events, generational shifts, and broader societal changes. Equally critical is the formulation of contingency plans to address unpredictable risks, ranging from global hacking attacks to natural disasters and economic upheavals.

Mitigating the unpredictable involves a strategic blend of buffers, reaffirming independence, and diversifying collaborations. By cultivating resilience through a thoughtful combination of these elements, businesses can fortify themselves against unforeseen challenges and crises.

The unpredictable, not so long ago associated with the pandemic, has now become a new norm among risks. To be prepared for it, leaders should let their imagination run wild, contemplating scenarios outlined in a comprehensive list of potential disruptors, no matter how unrealistic they may initially appear. This exercise would help to assess the extent of their preparedness even in the absence of clear contingency plans.

Combining buffers, independence, and diversification extends beyond risk mitigation; it offers a pathway to better economic manoeuvring. Closer collaborations with other companies, influencers, joint projects, and strategic partnerships would amplify the impact. Balancing local and global collaborations can unlock breakthroughs, emphasising once again the pivotal role of flexibility.

In the pursuit of serving growing, changing and diverse customer needs, a strong focus on individualisation is becoming paramount. Personalisation extends beyond the product offer to include marketing strategies, dynamically driven by AI algorithms. Recognising environmental awareness, well-being issues, and diverse cultural needs, leaders can make minor yet impactful adjustments, tailoring messages to specific target groups for more effective communication.

Understanding the audience exceeds mere demographics; it involves taking into account the emotional fabric of beliefs, needs, and unspoken concerns. Building trust involves addressing doubts about quality, cost, support, fit, and reliability. In a world where trust is declining, the significance of authentic experiences and customer testimonials cannot be overstated. Establishing a robust system of references, loyalty programs, and incentives for positive evaluations can leverage the power of word-of-mouth marketing.

Unforgettable customer experiences emerge as the peak of service excellence. Repetition, novelty, association, and emotional resonance serve as the building blocks of memorable encounters. Crafting positive surprises, exceeding customer expectations, and managing perceptions become critical components in this endeavour.

Data-driven decision-making takes centre stage for achieving excellence in services. Real data, sourced from customers and potential clients, serve as the most accurate basis for informed choices. A proactive approach to gathering information from various touchpoints, coupled with a keen eye on competitors, ensures more complete understanding of market dynamics.

Constant testing, checking, and running pilot programs embody the agile approach that is increasingly becoming the standard. Learning from mistakes, whether our own or those of others, becomes a cornerstone of improvement. Direct human-to-human interactions enhance the effectiveness of personalised approaches in an unpredictable environment. Providing clear guidelines and decision-making autonomy to customer-facing personnel ensures flexibility and adaptation at all levels.

Technology's transformative influence is reshaping the personalised customer approach, introducing more automation and individualisation, but it’s crucial to recognise that customers value choice. The cost reductions associated with AI bots should be weighed against potential losses in customer satisfaction, emphasising the importance of quality over time.

Technological developments are leading in radical changes, with virtual experiences gaining widespread acceptance. Beyond 3D viewing, advancements like 5D, 7D, and 9D cinema theatres, virtual reality (VR), and touch sensation technologies are expanding the boundaries of what constitutes a complete experience. The narrative surrounding virtual reality's acceptance and the extent to which it becomes good enough warrant vigilant monitoring.

If you want to not only survive but thrive as a leader in the travel and hospitality industry, one must be prepared to embody flexibility, adaptability, and innovation. The fusion of trust and personalisation, driven by data analytics and technology, empowers leaders to create compelling offers and secure their businesses in a dynamic and ever-changing environment. The success of tomorrow's leaders lies in their ability to coordinate these elements, ensuring a harmonious journey ahead.

This article was written exclusively for FCN and appeared first on this website. If shared, please cite FlyingCarpetNews.com .

About Greg Hinc

Greg Hinc is a Coach, Consultant, and Counsellor for Life and Business.
Business Mental Performance Coach and Inspirer of Curiosity.
Ensuring work-life synergy and wellbeing through peak performance in comprehensive effectiveness.
Optimised decision-making and strategy through logical, emotional and knowledge support.
Highly regarded for critical thinking and non-conformism, expertise integration, reliability, and individual approach. Experienced in the areas of project, supply chain and people management.
Combining psychological and neurological know-how with hands-on practice.

Certified Six Sigma Black Belt
APICS/ASCM - Certified Supply Chain Professional
Certified NLP Coach
Completion of School of Therapy and Coaching - School of Advisors by the Change Value Process

https://www.greghinc.com/mainoffer
https://www.linkedin.com/in/greghinc/
https://www.greghinc.com/blog

Trust is the most important factor for organisational sustainability because it is essential for overcoming uncertainty and alleviating risks and anxiety when in crisis; it is also essential in normal times when service is disrupted. In addition, trust plays an important mediating role in maintaining long-term relationships between customers and service organisations. As such, the perceived risk can be very high because customers make decisions about purchasing or using the service before experiencing the service, so service trust is essential in the service industry.

Business leaders know trust is a critical element of the Human Experience that shapes relationships with customers and employees. Metrics and surveys that gauge trust are easy to find. 

What’s missing from all that conventional wisdom is the most important piece: What can you do about it? This is an especially pressing question for organisations in the travel and hospitality industry, including airlines, hotels, rental cars, and more. 

If brands that sell computers or financial services or packaged goods rely so heavily on trust based on human experience, how much more important must it be to brands that sell… well, human experiences? For travel and hospitality brands, experience is the product, and trust is paramount. What’s just as critical, but less obvious, is the role trust plays in the experience these companies offer their employees. 

Trust drives behaviours that lead to business results for travel and hospitality companies Deloitte has developed a new perspective on trust that unpacks the components that influence it and identifies the levers that can steer it. HX TrustID™ maps a direct path from understanding to action, based on extensive research and analysis using data from more than 7,500 United States customers and employees of real-world businesses. The trust mapping found that there are four signals Humanity, Transparency, Capability, and Reliability, when brought together in predictable ways can determine the level of trust an organisation enjoys. 

Travel and hospitality brands have an almost “meta” or double relationship with human experience: Like all industries, they offer the experience of doing business with them or working for them. Unlike most other industries, they also deliver experience as the product itself. That’s why the trust that underpins the human experience, which is so important in the industry.

There’s little doubt that the industry is going to need to work hard to earn back the trust of travellers. 

A customer-first approach is sure to get 2024 off to a good start, putting the focus on safe and sustainable travel. It’s going to be a tough road back, but not an impossible one. Communicating, listening and engaging with your customers holds the key to understanding what travellers want and placing them at the heart of the experience you offer.

Some important themes to move forward in building trust:

Focus on elevating human experiences for all humans in the ecosystem. For customers and employees, certainly, but also for franchise owners, supply chain partners, or real estate partners. Remember that travel companies tend to have strong Humanity signals compared to other industries—but that just means expectations are already high, there’s little tolerance for failing to get it right, and the bar is higher for efforts to stand out.

Understand unique customer and employee needs. What do people expect from a brand? Start by asking whom you’re dealing with. Each category in the sector should observe nuances among its diverse relationships: frequent business vs. leisure, loyalty member vs. first-timer, corporate owner vs. franchised, or employee vs. third-party. Digging deeper into the journey of each cohort is a step you must take before deciding the best course of action. 

Embrace learnings from adjacent industries. While the dynamics and forces that influence airlines or hotels can be quite different, the customer point of view often lumps all these industries into one cohesive travel experience. That means it’s worth your while to understand brand experiences and expectations outside your direct industry and competition. When customers think about the brands they most trust, they often think across industries—so consider using the best in class of each signal as your benchmark.

Travel is a human need and for humans to experience. Travel and hospitality are at a unique point in history where there is an opportunity to reboot with a new mindset, and now the technology to execute real growth. The speed at which that happens will determine both loyalty and the future success of the industry.

(Geoff was interviewed by Ima von Wenden (MCIPR). This article was written exclusively for FCN and appeared first on this website. If shared, please cite FlyingCarpetNews.com .)

About Geoff Hudson-Searle

Geoff Hudson-Searle is a CEO of IBEM, serial business advisor, C-Suite Executive and Non-Executive Director to growth-phase tech companies. Geoff holds a Master’s degree in Business Administration and has over 30 years of experience in the international business management arena. He is a fellow of the Institute of Directors, an associate of The Business Institute of Management, a co-founder and board member of the Neustar International Security Council (NISC) and a distinguished member of the Advisory Council for The Global Cyber Academy.

Rated by Agilience as a Top 250 Harvard Business School authority on Strategic Management and Management Consulting, Geoff lectures at business forums, conferences and universities, and has been the focus of TEDx and RT Europe’s business documentary across various thought leadership topics.

Geoff's latest book (in co-authorship with Mark Herbert), The Trust Paradigm, is available to order via Waterstones, WHSmith and Amazon.

He is also the author of:

·        Freedom After the Sharks

·        Meaningful Conversations

·        Journeys to Success – Volume 9

·        God in Business

·        Purposeful Discussions

At the heart of Vincennes stands the magnificent Château de Vincennes, a symbol of medieval grandeur. This historic fortress, dating back to the 14th century, has witnessed centuries of French history and intrigue. Visitors can wander through its imposing towers, chapels, and keep, gaining insights into the lives of French royalty. The castle's fascinating architecture and rich history make it a must-visit destination for history enthusiasts and architecture aficionados.

Just a short walk away from this historical gem there is the Bois de Vincennes, a sprawling park steeped in centuries of royal legacy. Once a cherished hunting ground for French monarchs, this enchanting forest has transformed into a haven of tranquillity and natural beauty. The park's rich history can be felt in its ancient trees and hidden pathways, reminiscent of a time when it served as a retreat for kings and queens.

Today, the Bois de Vincennes stands as a testament to the harmonious blend of history and modernity. Within its lush embrace you may stumble upon most unusual, if not eccentric, modern sculptures and installations, adding to the magic of the place. On the edge of this densely wooded paradise there is the Paris Zoological Park, the city's largest zoo. Home to a diverse array of wildlife from around the globe, this zoo offers a captivating experience for nature enthusiasts and families alike. From majestic lions to playful primates, the zoo provides a glimpse into the wonders of the animal kingdom.

Visitors can explore the park's scenic lakes, meandering trails, and picturesque gardens, immersing themselves in the serenity of nature. As the only larger zoo in Paris, the Bois de Vincennes continues to be a cherished destination, inviting both locals and tourists to connect with the natural world while honouring its storied past.

Vincennes also takes pride in its diverse culinary scene, offering a delectable array of tasteful and memorable dishes. Here are the top five restaurants of our choice that we would recommend every food enthusiast to explore:

L'Ours: A Culinary Masterpiece by Jacky Ribault

L'Ours, a Michelin (One Star) restaurant near the Château de Vincennes, stands as a testament to culinary artistry. Designed by the actor and celebrity chef Jacky Ribault, famous for his another establishment Qui Plume la Lune, this restaurant seamlessly combines volumes and shapes, creating an ambience that complements the exquisite culinary creations served within. Ribault's culinary expertise shines through in every dish, with Japanese influences subtly enhancing the flavours of first-class ingredients.

A visit to L'Ours promises not just a meal but a culinary pilgrimage. The staff's enthusiasm and the chef's dedication are palpable, enhancing the overall dining experience. The menu, featuring delicacies like guinea fowl and brill with risotto of Venere rice in beetroot, showcases Ribault's inventive genius. The restaurant is a delightful blend of modern architecture, warm hospitality, and culinary excellence.

La Table des Troys: Where Indulgence Meets Charm

La Table des Troys, a culinary gem merely 30 seconds away from Chateau de Vincennes Metro station, offers an experience that goes beyond exquisite cuisine. The restaurant not only serves enormous portions of delicious food but also provides most commendable friendly service. As you dine, you can enjoy breathtaking views of Chateau Vincennes, making it the ideal spot for those who relish observing the world go by.

The true allure of La Table des Troys lies not just in its menu but in the authentic local ambience it exudes. The staff's attention to detail and the inclusion of thoughtful extras make the dining experience truly memorable. The prix fixe menu, with its diverse choices, ensures that every visitor, regardless of their culinary preferences, leaves satisfied. And don't forget to save room for dessert—their fantastic ice cream is a sweet indulgence that should not be missed.

Le Drapeau: Scenic Gastronomic Delights

Le Drapeau, conveniently located just across the road from the Chateau de Vincennes Metro station, offers a culinary journey set against the backdrop of the picturesque chateau. During aperitif time, guests can relish the view while enjoying a leisurely moment. The restaurant is often bustling, creating a lively and festive atmosphere that adds to the charm.

The menu at Le Drapeau is diverse, catering to a wide range of preferences. Whether you crave the classic French Onion Soup or a hearty Beef Burger, the restaurant delivers generous servings of flavourful dishes. The attentive servers and the welcoming atmosphere make dining at Le Drapeau an absolute delight. And don't forget to try their les escargots - they are really worth it!

Chez Comus: Unforgettable Flavours and Balanced Friendly Service

Chez Comus stands out for its pleasant service, striking the perfect balance between attentiveness and a relaxed pace, making every visitor feel like a cherished guest. The menu, meticulously curated, offers a gastronomic experience that appeals both for its quality and affordability.

Oysters at Chez Comus are a highlight, showcasing the restaurant's commitment to top-notch traditional cuisine. For those seeking a harmonious blend of flavour, atmosphere, and service, Chez Comus is an ideal choice.

Le Chateau des Vignerons: A Tranquil Haven by the Park

Le Chateau des Vignerons offers a cosy escape, providing a serene environment for diners seeking a respite from the bustling city. With its unique and natural flavours, this restaurant caters to the discerning clientelle. The presence of live jazz on Fridays and Saturdays adds a touch of sophistication to the place, enhancing the overall dining experience.

One of the remarkable aspects of Le Chateau des Vignerons is its accommodation of vegetarian options, a rarity in Paris. The friendly staff goes the extra mile to assist diners, ensuring a memorable visit. The restaurant's focus on quality and its pleasant atmosphere makes it a haven for those in search of a tranquil and arty dining experience.

Vincennes, with its historic charm, diverse culture, delectable cuisine, and natural beauty, offers a unique and enriching experience for travellers and urban explorers. Its close proximity to central Paris, coupled with its relaxing suburban ambience, makes it a splendid destination for a short break. So, whether you're a history buff, a foodie, or simply seeking a peaceful escape, Vincennes is always there for you to uncover its delightful secrets and create lasting memories.

This article was written exclusively for FCN and appeared first on this website. If shared, please cite FlyingCarpetNews.com .